How to build a startup
Giới thiệu về khóa học
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback.
Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers.
Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Nội dung khóa học
Before You Get Started
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4 Ways To Take This Class
01:09 -
Presentation Highlight Reel
04:32 -
Business Model Canvas Introduction
01:08 -
Launchpad Central
00:49 -
Optional Reading And Homework
01:45
What We Now Know
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What we now know
03:27 -
History Of The Corporation
02:24 -
Startups Are Not Smaller Versions Of Large Companies
00:41 -
Strategy
03:29 -
Process
03:27 -
Waterfall Development
02:05 -
Customer vs Product Development
03:01 -
Why Do Startups Fail
00:15 -
Organization
02:35 -
Entrepreneurial Education
00:00 -
Startup Outcomes
00:00
Business Models and Customer Development
-
What Is A Company
03:10 -
Business Model
01:00 -
Business Model Canvas Value Prop.
01:36 -
Bus. Model Canvas Customer Segments
00:49 -
Business Model Canvas Channels
00:50 -
BMC Customer Relationships
01:04 -
Business Model Canvas Revenue Streams
00:56 -
Business Model Canvas Key Resources
00:00 -
Business Model Canvas Key Partners
00:44 -
Business Model Canvas Key Activities
00:21 -
Business Model Canvas Costs
00:00
Business Models and Customer Development
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Hypotheses Or Guesses
00:00 -
Customer Development Process
02:18 -
Four Phases Of Customer Development
00:05 -
Customer Development Done By Founders
00:00 -
Hypothesis Testing
00:00 -
Minimum Viable Product
02:36 -
Pivot
02:04 -
Customer Discovery
02:34 -
Phases Of Customer Discovery
00:11 -
Customer Validation
02:55 -
Market Opportunity Analysis
00:56 -
Total Available Market
03:54 -
JerseySquare Market Size
02:37 -
Market Size Summary
01:12 -
Estimate SAM
00:09 -
JerseySquare Introduction
05:31 -
JerseySquare Self-Intro
00:45 -
Survey (Please fill out!)
00:00
Value Proposition
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Value Proposition
02:28 -
Where Do Product And Market Go
00:10 -
Relationship Between Value Prop and Customer Segments
00:05 -
Value Proposition and the Minimum Viable Product
02:02 -
Initial Planning
00:05 -
Customer Archetype
01:10 -
Importance Of Customer Archetype
00:04 -
Talk To Customers
01:07 -
Value Proposition Product
00:46 -
Value Proposition Services
00:52 -
Amazons Product
00:08 -
Pain Killers – Hypotheses
01:47 -
Pain Killers – Problem Or Need
01:29 -
Pain Killers – Ranking
00:43 -
Gain Creators Hypotheses
00:57 -
Gain Creators Ranking
00:46 -
MVP Physical
01:16 -
MVP Webmobile
01:36 -
MVP
01:25 -
Purpose Of MVP
00:06 -
The Art Of The MVP
01:21 -
Common Mistakes With Value Proposition
00:51 -
Value Proposition Questions
01:25 -
Technology And Market Insight
01:21 -
Types Of Value Proposition
02:39 -
JerseySquare Value Proposition
02:20 -
Value Proposition Examples
01:18
Customer Segments
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Product Market Fit
01:15 -
Jobs To Be Done
01:39 -
Rank And Day In The Life
01:24 -
Customer Gains
01:40 -
Customer Pains
02:23 -
Customer Archetype
02:05 -
JerseySquare Archetypes
01:01 -
Customer In Context
02:57 -
Types Of Customers
00:13 -
Signals And Experiments
01:42 -
2 Sided Market
02:34 -
Market Matching
00:10 -
Multiple Customer Segments
00:28 -
E. Coli Example
04:04 -
Market Types Introduction
01:41 -
Existing Market
00:36 -
Resegmented Market
00:50 -
New Market
00:42 -
Clone Market
00:23 -
Time To Profitability
00:17 -
Existing Market Extended
01:56 -
Resegmented Market Extended
01:28 -
New Market Extended
02:29 -
Consequences of Not Understanding a New Market
01:56 -
Clone Market Extended
00:41 -
JerseySquare Customer Segments
01:40 -
Examples
03:21
Channels
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Introduction
01:03 -
Distribution Channels Overview
01:26 -
Your Product
01:00 -
Web Distribution
02:01 -
Physical Distribution
02:40 -
Distribution Complexity
00:17 -
Product Channel Fit
00:22 -
Direct Channel Fit
02:10 -
Indirect Channel Economics
02:10 -
OEM Channel Economics
02:16 -
Channel Profit Fit
00:12 -
JerseySquare Channels
01:54
Customer Relationships
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Customer Relationships
01:13 -
Three Components
00:15 -
Customer Archetypes
02:52 -
Paid Demand Creation
02:14 -
Earned Demand Creation
00:40 -
Get Keep Grow
00:48 -
Customer Acquisition Quiz
00:14 -
Get Physical
02:31 -
Viral Loop
01:34 -
Get Alternatives
00:41 -
Keep Physical
01:55 -
Grow Physical
04:02 -
Get Web
02:09 -
Web Customer Acquisition Cost
02:15 -
CAC
01:00 -
Keep Web
01:35 -
Grow Web
03:46 -
JerseySquare Customer Relationships
01:58 -
Lifetime Value
00:13 -
JerseySquare Customer Relationships II
00:44
Revenue Model
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How Do You Make Money
01:13 -
Common Mistakes
01:21 -
Revenue Streams And Price
01:49 -
Quiz Revenue Stream And Pricing
00:47 -
Direct And Ancillary Models
05:12 -
Revenue Streams
00:29 -
Pricing
04:41 -
Fixed And Dynamic Pricing Tactics
00:17 -
Common Startup Mistakes
01:31 -
Market Types And Pricing
01:02 -
Single And Multiple Side Markets
03:14 -
Revenue First Companies
00:52 -
Market Type And Revenue
03:51 -
Draw The Diagram
01:07 -
JerseySquare Pricing
01:07 -
Key Revenue Model Questions
01:19 -
Market Size And Share
01:18 -
JerseySquare Revenue II
01:04
Partners
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Partnerships
01:09 -
Why should you partner?
00:07 -
Partner Definition
01:11 -
Types of Partners
00:31 -
Partner Resources
01:16 -
Partner Types
02:13 -
Greatest Strategic Alliance
01:04 -
Joint Business Development
00:51 -
Joint Partnerships And Startups
00:31 -
Coopetition
00:55 -
Key Suppliers
01:23 -
Virtual Channels
00:54 -
Partner Risks
02:26 -
Managing Partners Risks
03:52 -
Investments
03:04 -
Startup Partner Strategies Summary
02:28
Resources, Activities & Costs
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Resources Activities Costs
02:04 -
Four Critical Resources
02:10 -
Financial Resources
03:06 -
Financial Resources Quiz
00:20 -
Human Resources
02:49 -
Qualified Employees And Culture
00:43 -
Intellectual Property Overview
02:46 -
Intellectual Property Detailed
02:17 -
Intellectual Property
00:23 -
Costs
01:59 -
Metrics That Matter
03:43 -
JerseySquare Revenue
02:05 -
JerseySquare Partners/Resources/Activities/Costs
02:19 -
Survey (Please Fill Out!)
00:05 -
What’s next?
01:33
Secret Notes for Instructors/Coaches
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First Steps
00:55 -
Educators Training
01:57 -
Guidelines
01:15 -
Weekly Business Model Canvas
01:22 -
Student Presentations
01:39 -
Tips
01:26 -
JerseySquare
06:44 -
Startup Weekend Next
02:16 -
Why?
02:09